welcome to
have you been...
- Dreaming up a business idea in the quiet moments, but have no idea on where to begin?
- Feeling stuck in a loop of talking about a dream, rather than pursuing it?
- Finding yourself pulled to pivot, and change your career direction entirely?
- Wishing you could set your own working hours, and live properly on your own terms?
- Piecing together a strategy, but flying a little blind?
- Wanting to take your beginnings of a business to the next level (and way, way beyond)?
We get it. We’ve been there.
And we have just the thing.
The Hatchery is...
a hands-on, 8 week online course designed to take your business dream from idea, to launch and everything that comes after. But it’s more than a course – it’s also your trusted community, and business companion. It’s full of heart, as well as overflowing with smarts. It’s business school – the Em + Gem way.
Our own businesses were both born out of a deep desire to create a life of our own design; but – they’re firmly underpinned by strong revenue models, rigorous operational systems and continually finessed processes.
We’re living and breathing this world everyday and now we’re drawing back the curtain – on our operations, our systems, our strategies and our workflows for creating sold-out, sought-after products and programs over 14 years combined. You get a front row seat as we lay it all out… and share with you exactly HOW.
words from our Hatch Grads:
What makes The Hatchery different
...and dare we say, special
- First things first, Gem + Em are business owners first, business educators second. We’re NOT coaches by trade, which means our guidance is relevant, applicable and hands-on.
- You’re getting an expert in both product AND service based business models - so it’s a holistic learning experience. That means double the resources, double the creative minds, and two mentors with different strengths.
- Upon enrolment, your hardcover Hatchery Business Journal will be delivered to your door step. Designed exclusively for the course and not available anywhere else, it's your tactile companion to accompany you as you work through the course, track your learnings, mark milestones and document your evolving business journey.
- Access to Gem + Em via THE NEST - our private Facebook Group and your go-to hub for discussions, inspiration, support, and to connect with your fellow classmates. Here, Em + Gem will answer your questions and serve as your accountability partners. It's a veritable brains trust; a vibrant and loving community with other fellow business owners to cheer you on... every step of the way.
- You will be able to connect with us face-to-face through live Q + A calls, where we can answer your questions and collectively deep-dive into a range of topics relevant to your business journey.
- By our design, we've deliberately limited the number of enrolment spots in The Hatchery. This ensures an intimate learning environment - where you'll get personal attention, community interaction and a whole lot of TLC along the way.
what you’ll receive:
38 TRAINING VIDEOS
6 comprehensive modules,
drip-fed over 8 weeks via
our scheduled lesson delivery
HATCHERY BUSINESS JOURNAL
delivered to your doorstep
[wherever you are in the world]
ADDITIONAL MATERIALS
we’re talking downloadable PDFs, interactive worksheets, templates, resource libraries +
done-for-you scripts
HATCHERY NEST
your exclusive invitation to join
our online Facebook community
LIVE MENTORING CALLS
with Em+Gem, tailored to the
needs of the group
LIFETIME ACCESS
including access to all
future course updates
let’s break down the
training video modules
click on each module heading to see what we’ll cover together!
If you haven’t got a clear business idea – let’s hatch it!
(If you have got a business idea – let’s test the strength of it!)
How to step into a business owner’s mindset – and kick procrastination to the curb.
Defining your non-negotiables.
Solidifying your ‘why’
How to differentiate and elevate your business.
The anti-business-plan plan (no, that’s not a typo).
Everything to consider when naming your business.
The secret to brand identity.
Nailing your business model.
How much product is too much?
Pricing menus 101.
The purpose of profit – and the profitability of purpose.
Putting your best (financial) foot forward.
But how much do I charge? Setting (and demystifying) pricing.
Writing your paycheck!
Assembling your A-team.
So, what is best practice?
10 things we wish we knew (the finance edition).
Bonus: Meet the founders interview.
How to cultivate a mindset of abundance.
Setting you up for success.
12 things to consider to give your website the edge.
Marketing 101: the Em & Gem way.
You’ve got mail – standing out in an inbox.
Our secret scoop on socials.
Bonus: Meet the founders interview.
Bonus: Em’s secrets to sourcing quality manufacturers
Our tried + tested launch recipe.
The different types of launches – and how to effectively leverage each one.
Your contingency plan checklist.
How to build your assets and schedule your marketing sequence.
Your complete blueprint to launch.
Your behind-the-scenes pass to Em + Gem’s launches.
It’s go time – your business (and mindset) launch ready!
Bonus: Meet the founders interview.
A day in the life of your new business.
How to tighten your systems and processes.
Templates, policies and procedures – customer service done well!
When the customer isn’t always right.
Our four core secrets to earning brand loyalty.
Who to hire, when to hire, and how to hire (for keeps!).
Stepping into a leadership role and fostering a beautiful team culture.
Planning for bigger-picture strategy and long-term growth.
Scaling and leveling up… sustainably.
50 Questions with Gem.
50 Questions with Em.
Couch chat: Real talk about small business.
Bonus: Meet the founders interview.
The business of photography: From first enquiry to final delivery.
Taking you behind the scenes of a trade show.
meet your Hatchery Business Journal
[a.k.a. your course keepsake + companion]
The Hatchery is for you if you are:
- a newbie to the world of business
- already up and running, but looking to systemise and scale
- hoping to turn your hobby or craft into a profitable, full time gig
- yearning to work on your own dream, rather than someone else’s
- called to contribute to your family / community /the wider world in some way
- ready to declare + chase your dream with focused determination
by the end of this course, you will have the tools to create:
- a refined business idea
- a prototyped business offering... ready for market
- your product or service pricing menu
- a systemised financial process
- a full marketing + social media strategy
- a website... with an edge
- your comprehensive launch plan... scheduled
- an abundant business owner’s mindset
- a blueprint for scaling... sustainably
- a community to lean on and celebrate with!
who are we?
MEET GEMMA
Gemma Pranita (a.k.a @gemma_peanut) is an actor - turned photographer - turned online educator. After a decade of being at the mercy of the TV and film industry, Gem made the decision to take back the reins of her career when she turned her photography hobby into a fully fledged business.
These days, she is the epitome of a multi-hyphen professional with four core revenue streams as a Photographer / Podcaster / Content Creator / Creative Educator - Gem's Photography 101 online course continues to sell out time and time again. But the one common denominator between all these threads of work is Gem’s overarching pull to help people. This, paired with her natural tendency to share, is her ‘why’ behind every project, especially The Hatchery, which brings all her business experiences and learnings into one all-encompassing offering.
MEET EMMA
Front and centre of her stationery + lifestyle brand, Emma Kate Codrington (@emmakateco) lives and breathes the messages she writes. As a designer, writer and adventurer with an infectiously free approach to life, every word and work of Em’s is rooted in creativity and authenticity. With simple brush strokes, fresh designs and words to stir the soul, she weaves conscious, considered and generous details into every little thing she makes.
Now six years since its founding, Emma Kate Co. has established an inimitable creative presence, with over 600 wholesale partners, customers in over 70 countries and a bricks and mortar flagship boutique in Prahran, Melbourne. Em's yearly planner release has amassed a cult following with thousands of planners making their way to every corner of the globe.
more words from our Hatch Grads:
...our last little note to you.
It takes bravery and courage to chase a dream.
But to honour the dream, it’s time to put in the work.
We’re not telling you it’s going to be easy,
but hand on heart, if there’s one thing we know –
it’s going to be worth it.
So if you’re ready to say ‘yes’ to you.
We’re with you all the way…
Love, Em + Gem
xx
frequently asked questions
Of course! This is for anyone with a curious, and entrepreneurial mind. We’ve created an ideas kickstarter training video, along with worksheets to help spark your business idea. We wholeheartedly believe that by working through the course training videos, clarity will emerge to help you solidify a business idea that is aligned for you.
All types of businesses are welcome! Photographers, designers, copywriters, writers, coaches, content creators, pastry chefs, artists, illustrators, yoga teachers, marketers… you name it!
Absolutely! This course is 100% online and designed to reach anyone globally –
all you need is a connection to the internet.
The course runs for eight weeks in total, with a new module released each week.
There is a catch-up week following Module 3 and a bonus week after Module 6.
The course will run twice a year, as we dedicate time away from our own businesses to helping our Hatchery students build theirs! One round taking place at the beginning of the year and a second round in the third quarter of the year.
Yes you can, because you are granted lifetime access to all of the course content and materials. However, we will only be available to provide support, feedback and answers to your questions during the course dates.
Lifetime access means ongoing access to all course content as well as any future updates made to the course program.
Each of the training videos vary in length. They average around 8 minutes each, but range anywhere from 3 minutes to 12 minutes. Training videos offer bite-sized learning with concise and easy-to-digest content to aid and maximise your learning.
It’s not a matter of how much time you need to invest – but rather a matter of how much time you’re willing to invest, that will determine the speed and pace at which your business develops. We recommend setting aside a minimum of 2 hours each week to watch the training videos and work through The Hatchery Journal prompts.
Due to the digital (and physical) nature of this offering, we are unable to offer refunds. That said, hands on heart, we back and fully stand by the value offered in The Hatchery (many times over!)
We do know that investing in yourself – and in your business dream – is a big leap, and it’s natural to want the safety of a money-back guarantee.
So we encourage you to read through this webpage thoroughly, and reach out to ask any further questions you might have, to ensure that our course is the right fit for you!
No. The Hatchery Business journal has been specifically designed to work in tandem with the course content – it would not be relevant (or make sense to work through) on its own. This journal will only ever be made available for our course intake participants.
We are not currently offering mentoring in a 1:1 capacity.
If you have any other questions that haven’t been answered, we are here to help!
Please get in touch via [email protected] and we’ll be in touch!