welcome to

Enrolment opens:

Monday, 25 July

Days
Hours
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Enrolment now open!

The course kicks off:

Monday, 8 August

Join the Waitlist

have you been...

We get it. We’ve been there.
And we have just the thing.

The Hatchery is...

a hands-on, 8 week online course designed to take your business dream from idea, to launch and everything that comes after. But it’s more than a course – it’s also your trusted community, and business companion. It’s full of heart, as well as overflowing with smarts. It’s business school – the Em + Gem way.

Our own businesses were both born out of a deep desire to create a life of our own design; but – they’re firmly underpinned by strong revenue models, rigorous operational systems and continually finessed processes.

We’re living and breathing this world everyday and now we’re drawing back the curtain – on our operations, our systems, our strategies and our workflows for creating sold-out, sought-after products and programs over 12 years combined. You get a front row seat as we lay it all out… and share with you exactly HOW.

words from our Hatch Grads:

What makes The Hatchery different
...and dare we say, special

what you’ll receive:

38 TRAINING VIDEOS

6 comprehensive modules,
drip-fed over 8 weeks via
our scheduled lesson delivery

HATCHERY BUSINESS JOURNAL

delivered to your doorstep
[wherever you are in the world]

ADDITIONAL MATERIALS

we’re talking downloadable PDFs, interactive worksheets, templates, resource libraries +
done-for-you scripts

HATCHERY NEST

your exclusive invitation to join
our online Facebook community

ACCESS TO EM+ GEM

hands-on guidance from the
both of us throughout the course

LIFETIME ACCESS

including access to all
future course updates

let’s break down the
training video modules

click on each module heading to see what we’ll cover together!

If you haven’t got a clear business idea – let’s hatch it!
(If you have got a business idea – let’s test the strength of it!)

How to step into a business owner’s mindset – and kick procrastination to the curb.

Defining your non-negotiables.

Solidifying your ‘why’

How to differentiate and elevate your business.

The anti-business-plan plan (no, that’s not a typo).

Everything to consider when naming your business.

The secret to brand identity.

Nailing your business model.

How much product is too much?

Pricing menus 101.

The purpose of profit – and the profitability of purpose.

Putting your best (financial) foot forward.

But how much do I charge? Setting (and demystifying) pricing.

Writing your paycheck!

Assembling your A-team.

So, what is best practice?

10 things we wish we knew (the finance edition).

Bonus: Meet the founders interview.

How to cultivate a mindset of abundance.

Setting you up for success.

12 things to consider to give your website the edge.

Marketing 101: the Em & Gem way.

You’ve got mail – standing out in an inbox. 

Our secret scoop on socials.

Bonus: Meet the founders interview.

Bonus: Em’s secrets to sourcing quality manufacturers

Our tried + tested launch recipe.

The different types of launches – and how to effectively leverage each one.

Your contingency plan checklist.

How to build your assets and schedule your marketing sequence.

Your complete blueprint to launch. 

Your behind-the-scenes pass to Em + Gem’s launches.

It’s go time – your business (and mindset) launch ready!

Bonus: Meet the founders interview.

A day in the life of your new business.

How to tighten your systems and processes.

Templates, policies and procedures – customer service done well!

When the customer isn’t always right.

Our four core secrets to earning brand loyalty.

Who to hire, when to hire, and how to hire (for keeps!).

Stepping into a leadership role and fostering a beautiful team culture.

Planning for bigger-picture strategy and long-term growth.

Scaling and leveling up… sustainably.

50 Questions with Gem.

50 Questions with Em.

Couch chat: Real talk about small business.

Bonus: Meet the founders interview.

The business of photography: From first enquiry to final delivery.

Taking you behind the scenes of a trade show.

meet your Hatchery Business Journal

[a.k.a. your course keepsake + companion]

The Hatchery is for you if you are:

by the end of this course, you will have the tools to create:

who are we?

how much is The Hatchery?

Early Bird Pricing

$ 1197 AUD
  • available for first 50 spots
  • [or payment plan $429 x 3]

Regular Pricing

$ 1497 AUD
  •  
  • [or payment plan $529 x 3]
Join the Waitlist

...our last little note to you.

It takes bravery and courage to chase a dream.
But to honour the dream, it’s time to put in the work.

We’re not telling you it’s going to be easy,
but hand on heart, if there’s one thing we know –
it’s going to be worth it.

So if you’re ready to say ‘yes’ to you.
We’re with you all the way..

Love, Em + Gem
xx

frequently asked questions

Of course! This is for anyone with a curious, and entrepreneurial mind. We’ve created an ideas kickstarter training video, along with worksheets to help spark your business idea. We wholeheartedly believe that by working through the course training videos, clarity will emerge to help you solidify a business idea that is aligned for you.

All types of businesses are welcome! Photographers, designers, copywriters, writers, coaches, content creators, pastry chefs, artists, illustrators, yoga teachers, marketers… you name it!

Yes! While The Hatchery course content does cover the foundational work of starting a business, we also cover marketing, scaling, and our own industry specialties – with wholesale, manufacturing, workflows and ongoing launches. If you’re in the first few years of business, but have plateaued and not sure how to continue to grow, or, if you’ve hit business fatigue and need a boost of motivation and inspiration, The Hatchery will be a beautiful support for you.

Absolutely! This course is 100% online and designed to reach anyone globally –
all you need is a connection to the internet.

The course is deliberately capped so as to create a more intimate learning environment and stronger connections amongst students. We are also hands-on, by providing feedback and answering questions, which we wouldn’t be able to do with an infinite amount of students.
A day in the life of your new business. How to tighten your systems and processes. Templates, policies and procedures – customer service done well! When the customer isn’t always right. Our four core secrets to earning brand loyalty. Who to hire, when to hire, and how to hire (for keeps!). Stepping into a leadership role and fostering a beautiful team culture. Planning for bigger-picture strategy and long-term growth. Scaling and leveling up… sustainably.

The course runs for eight weeks in total, with a new module released each week.
There is a catch-up week following Module 3 and a bonus week after Module 6.

The course will run twice a year, as we dedicate time away from our own businesses to helping our Hatchery students build theirs! One round taking place at the beginning of the year and a second round in the third quarter of the year.

Yes you can, because you are granted lifetime access to all of the course content and materials. However, we will only be available to provide support, feedback and answers to your questions during the course dates.

Lifetime access means ongoing access to all course content as well as any future updates made to the course program.

Each of the training videos vary in length. They average around 8 minutes each, but range anywhere from 3 minutes to 12 minutes. Training videos offer bite-sized learning with concise and easy-to-digest content to aid and maximise your learning.

It’s not a matter of how much time you need to invest – but rather a matter of how much time you’re willing to invest, that will determine the speed and pace at which your business develops. We recommend setting aside a minimum of 2 hours each week to watch the training videos and work through The Hatchery Journal prompts.

Together, we have a combined 12 years worth of direct experience building and running highly profitable businesses of our own. Our formal qualifications in acting (Gem) and Graphic Design (Em) have very little to do with our living, breathing businesses!

Due to the digital (and physical) nature of this offering, we are unable to offer refunds. That said, hands on heart, we back and fully stand by the value offered in The Hatchery (many times over!)

We do know that investing in yourself – and in your business dream – is a big leap, and it’s natural to want the safety of a money-back guarantee.

So we encourage you to read through this webpage thoroughly, and reach out to ask any further questions you might have, to ensure that our course is the right fit for you!

No. The Hatchery Business journal has been specifically designed to work in tandem with the course content – it would not be relevant (or make sense to work through) on its own. This journal will only ever be made available for our course intake participants.

We are not currently offering mentoring in a 1:1 capacity.

If you have any other questions that haven’t been answered, we are here to help!
Please get in touch via [email protected] and we’ll be in touch!